KONKRET is a brand created for a collection of handcrafted concrete items that we have created and produced ourselves over time. After the long journey of creating our uniquely hand-cast products, it was time to take the branding a step further. Each item is presented in an elegant lookbook in the form of a printed tabloid newspaper. To accompany the analog work, I created a website that acts as an online store to view, select and purchase our products. The newspaper and website are offered in both English and German.